22 09 22
From small beginnings operating from an inner-city worker’s cottage in Adelaide, to delivering multi-million dollar commercial, residential and industrial projects across South Australia; Pascale Construction has come a long way in 40 years.
To mark this milestone, we’re refining our brand to more closely align with what is now Pascale Construction.
Our brand refresh includes a ‘40 Years’ logo that follows the geometric structure of our main logo, grid pattern and a new secondary blue colour – inspired by the paint of our Founding Director Fred Pascale’s early Ford Mustang Shelby GT 500. We’re also introducing our new tagline ‘Experience is Everything’ – this embodies both the wealth of experience in the Pascale team, and the great experiences we provide for our clients.
We conducted an in-depth review of our company strategy, including an update of Pascale Construction’s values to better align with the priority it places on relationship building, delivering quality results, and following through on commitments.
“I didn’t start Pascale just to ‘build things” I wanted to achieve the highest standard in the delivery of the project” said Founding Director Fred Pascale.
“From our first year in 1982, and every year since, it’s always been about giving clients the best experiences and creating relationships.”
“We’re a family business with family values.”
“Our goal is to make sure everything Pascale Construction does is memorable, enjoyable and hassle-free,” said Managing Director Richard Zanchetta.
Adelaide branding agency Algo Más was engaged to review and update Pascale’s brand and marketing materials to coincide with the company’s birthday celebrations.
Planning is underway for an event to celebrate this milestone later in 2022.
“The last 40 years has been such a rewarding journey both professionally and personally,” said Fred. “I’d like to thank our clients as well as our former and current employees and sub-contractors for their contribution to Pascale Construction’s success. We’re excited to see what the next 40 years will bring.”
